I’m Jason Alvey. I was born in Australia, then moved to Minnesota to be with my wife, Heather. In 2008 I opened my first business, The Four Firkins, a specialty retail liquor store that sold only craft beer. The business thrived for eight years and saw three locations before out state competition from big-box stores finally made the concept of a “beer only” store unviable.

During those eight years, my team and I did a lot of things very well. Our social media presence was unmatched in the industry. We had over 10,000 likes on our Facebook page, over 8,000 on Twitter, and a Constant Contact email list of over 20,000 people. We were frequently invited on television or had TV cameras in one of our locations. These things didn’t happen by accident. We worked hard growing these platforms and attracting the media attention by coming up with original content and establishing ourselves as experts in the field.

One of the things I enjoyed the most about my eight years owning a thriving retail business was the ability to give back to my community. I became a board member at a food shelf called the St. Louis Park Emergency Program (STEP) and completed a four-year term on their Board of Directors. I helped STEP organize fundraisers, recruit volunteers, and guide the organization. I still volunteer for them today.

These experiences are what I’m drawing on now as a consultant.

In 2012 I was a Twin West Chamber of Commerce “Entrepreneur Of The Year” award finalist. Here’s a video produced by the Twin West Chamber that gives you a better understanding of what I had accomplished at The Four Firkins.

Here’s a video I produced in 2016 for STEP. This is an interview with St. Louis Park Mayor, Jake Spano. I recorded and edited this video for use by STEP as promotional material in their engagement campaign.

Honors, Awards, and Accomplishments:

  • City Pages “Best Beer Store” 2010
  • Wells Fargo Small Business Excellence Award 2011
  • Twin West Chamber “Emerging Entrepreneur of the Year” finalist
  • Minneapolis St. Paul Magazine Best Liquor Store 2010
  • Certified Cicerone
  • Helped design, testify for, and successfully passed two state level liquor bills
  • Testified at the Minnesota Capitol in support of the Taproom Bill, AKA, “Surly Bill”
  • Testified in support of repealing the Minnesota Sunday alcohol sales ban.

Here’s a video of my testimony at the Minnesota State Capitol in support of repealing Sunday sales restrictions. Testimony was self-authored.


Jason Alvey and Triskele Consulting can help your nonprofit or small business with either of these approaches:

1. Presentations to board members, staff, and management discussing the use of social media, video, and the creation of original content to engage donors and clients. Usually a one or two-hour session.

2. A contract for longer term consultation and work to help your nonprofit or small business achieve a more efficient platform from which to launch your next campaign, or strengthen donor, client, and customer relationships. This could be anywhere from a week or even as long as a few months, depending on your needs.

I work as an individual consultant. I do not have a staff and prefer to maintain a close relationship with my clients. Working one-on-one in this way allows me to be responsive and focused. You’ll receive my full attention every time.

It also allows me to keep my fees very competitive.

Reach out to me if you’d like to learn more.